Google Ads & Google Analytics Data Controls Update

Google has posted an update and emailed advertisers on changes to its Google Ads data retention policy. What changed? Here is what Google said.

Google announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote.

Google Ads is rolling out two new "controls" in the advertising platform named channel prioritization and budget allocation. These are rolling out globally across Google Search,

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they