How ChatGPT Does Query Fan-Out (15 Million Queries Studied)

The Fan-Out Effect: What Happens Between a Query and a Citation - From a research developed by @kevin-indig.bsky.social : Retrieval rank is the #1 signal. A page at position 1 in

<p><img alt="ChatGPT traffic analysis: Insights from 17 months of clickstream data"

But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while

Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are

What does ChatGPT search for when someone asks about your brand? 👀 @mjcachon.bsky.social analyzed 189 branded prompts across 723 GPT-5.5 runs, identifying 1,797 fan-out

<!-- SC_OFF --><div class="md"><p>ChatGPT responded to a simple question about SSO configuration by quickly and quietly retrieving more than 400 internal files from Sola’s Google

<!-- SC_OFF --><div class="md"><p>We’re releasing GPT‑5.5, our smartest and most intuitive to use model yet, and the next step toward a new way of getting work done on a

<p>Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions.