Apple Plans Price Increases on RAM
On 17 June, The Verge Tech reported that Tim Cook called Apple’s RAM expenses “unsustainable” and said the company would raise prices. The Verge carried the same claim that day. The two tracked signals offer no further development.
If factual, the report has an impact score of 0%. Apple would raise prices in response to its RAM expenses, leaving customers to pay more, although the tracker assigns the event no measurable impact.
Watch for Apple to specify which prices will rise, by how much and when. Changes to Apple’s published pricing would clarify the consequences.
Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ reut.rs/4uMQPUR
Apple raises prices of MacBooks, iPads as memory costs skyrocket reut.rs/4v6P9WM
Apple CEO Tim Cook: "We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the
Tim Cook recently said price increases were "unavoidable" and described the company's pricing as "unsustainable." The 16-inch MacBook Pro saw its price go up by $300. The 11-inch
Apple increased the price of many of its products, including Vision Pro, which now starts at $3700. Tim Cook blamed the memory crisis, calling it unlike anything he's ever seen:
Some Macs are hundreds of dollars more expensive today than yesterday.
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