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Apple ratchets up prices, blames the cost of memory

BACKGROUND
1 SIGNALFIRST DETECTED 25 June 2026
Narrative synthesis pending — 1 signal collected.
How the story developed
25 Jun
Other feeds and industry voices
25 Jun
Here are all of the Apple price hikes

Following an interview with The Wall Street Journal earlier this month where Tim Cook hinted at upcoming price changes, Apple officially raised the prices on many of its hardware

REPORT · WHO · The Verge TechOPEN STORY
25 Jun
Apple raises prices of MacBook Air and Pro along with iPad Air and Pro

Apple raises prices of MacBook Air and Pro along with iPad Air and Pro

OPINION · WHAT · TechCrunchOPEN STORY
25 Jun
Apple increased the price of many of its products, including Vision Pro, which now starts at $3700. Tim Cook blamed the memory crisis, calling it unlike anything he's ever seen:

Apple increased the price of many of its products, including Vision Pro, which now starts at $3700. Tim Cook blamed the memory crisis, calling it unlike anything he's ever seen:

OPINION · WHAT · UploadVROPEN STORY
25 Jun
New Apple Memory Prices

<table> <tr><td> <a href="https://www.reddit.com/r/LocalLLaMA/comments/1ufak9e/new_apple_memory_prices/"> <img alt="New Apple Memory Prices"

OPINION · WHAT · LocalLLaMAOPEN STORY
15 Apr
To no one's surprise, Microsoft is blaming “recent increases in memory and component costs” for the price hikes.

To no one's surprise, Microsoft is blaming “recent increases in memory and component costs” for the price hikes.

OPINION · WHAT · Ars TechnicaOPEN STORY
17 Jun
Tim Cook says RAM expenses are &#8216;unsustainable&#8217; and Apple is going to raise prices

Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says "price increases are

REPORT · WHO · The Verge TechOPEN STORY
25 Jun
For long-time Apple customers who remember how much Apple used to charge for RAM during the PowerPC days, these price rises might induce a little déjà vu.

For long-time Apple customers who remember how much Apple used to charge for RAM during the PowerPC days, these price rises might induce a little déjà vu.

OPINION · WHO · Ars TechnicaOPEN STORY
18 Jun
Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ reut.rs/4uMQPUR

Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ reut.rs/4uMQPUR

OPINION · WHO · ReutersOPEN STORY
Sources
Ars Technica

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