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Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ reut.rs/4u

BACKGROUND
1 SIGNALFIRST DETECTED 18 June 2026
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How the story developed
Other feeds and industry voices
17 Jun
Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says "price increases are

REPORT · WHO · The Verge TechOPEN STORY
25 Jun
RAMageddon just got extremely real

As far as prices go, Apple is kind of a reverse canary in the coal mine. With its famously generous margins and immense purchasing volume, it can afford to ride out price

REPORT · WHEN · The Verge TechOPEN STORY
27 Jun
Why is Apple asking me to pay more for Big Tech’s AI obsession?

Tim Cook recently said price increases were "unavoidable" and described the company's pricing as "unsustainable." The 16-inch MacBook Pro saw its price go up by $300. The 11-inch

REPORT · WHO · The Verge TechOPEN STORY
19 Aug
Samsung hikes chipmaking prices by up to 15% on demand spike, sources say reut.rs/4wwYJmh

Samsung hikes chipmaking prices by up to 15% on demand spike, sources say reut.rs/4wwYJmh

OPINION · WHAT · ReutersOPEN STORY
9 May
Sony, Nintendo grapple with memory price surge as AI boom constrains supply, leading to higher console prices and projected lower sales

<!-- SC_OFF --><div class="md"><p>Sony and Nintendo are both openly saying memory prices are exploding because AI datacenters are taking up supply, and now we are getting hit with

OPINION · WHAT · ArtificialInteligenceOPEN STORY
25 Jun
Apple ratchets up prices, blames the cost of memory

Some Macs are hundreds of dollars more expensive today than yesterday.

REPORT · WHEN · Ars TechnicaOPEN STORY
31 Jul
Tim Cook signs off on final Apple earnings call with warning of ‘hundred year flood’ in memory chip pricing

<!-- SC_OFF --><div class="md"><p>Apple said it is facing severe supply constraints that will affect sales of iPhones and Macs in the months ahead, underscoring the challenges

OPINION · WHO · ArtificialInteligenceOPEN STORY
24 Aug
Amazon hikes hardware prices by 60 percent, blaming memory shortage

Amazon hikes hardware prices by 60 percent, blaming memory shortage

OPINION · WHAT · TechCrunchOPEN STORY
Sources
Reuters

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