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Six things I'll remember when I think about Tim Cook's version of Apple

BACKGROUND
1 SIGNALFIRST DETECTED 24 April 2026
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How the story developed
Other feeds and industry voices
24 Apr
Under Cook, the company has become less surprising but massively financially successful; some of Apple’s newer products have flopped or underperformed, but far more have become and stayed excellent th

Under Cook, the company has become less surprising but massively financially successful; some of Apple’s newer products have flopped or underperformed, but far more have become

OPINION · WHAT · Ars TechnicaOPEN STORY
1 Sept
Tim Cook’s Apple: his 10 biggest wins and misses

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve

REPORT · WHO · The Verge TechOPEN STORY
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Ars Technica

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