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Google Confirms Testing Hide Sponsored Products In Shopping Results

BACKGROUND
1 SIGNALFIRST DETECTED 15 July 2026
Narrative synthesis pending — 1 signal collected.
How the story developed
15 Jul
Other feeds and industry voices
30 Sept
Google Tests Sponsored Products Grid That Looks Like The Organic Product Grid

Google is testing making the sponsored products search results block or grid look more like the organic products/shopping grid. Instead of showing a long carousel of products

REPORT · WHAT · Search Engine RoundtableOPEN STORY
10 Jun
Google Shopping Results Tests Linking Directly To Merchant Site

Google is testing directly linking to merchant/retailer web sites, instead of to product listing overlays within the Google Shopping results. Generally, when you click on a

REPORT · WHEN · Search Engine RoundtableOPEN STORY
16 Sept
Google Search Product Listings Tests Linking Directly To Merchant Site

Google is now testing linking the product and shopping results within Google Search directly to the merchant or retailer website. This is instead of Google opening the side panel

REPORT · WHAT · Search Engine RoundtableOPEN STORY
Sources
Search Engine Roundtable

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