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Google Search Product Listings Tests Linking Directly To Merchant Site

BACKGROUND
1 SIGNALFIRST DETECTED 16 September 2026
Narrative synthesis pending — 1 signal collected.
How the story developed
16 Sept
Other feeds and industry voices
10 Jun
Google Shopping Results Tests Linking Directly To Merchant Site

Google is testing directly linking to merchant/retailer web sites, instead of to product listing overlays within the Google Shopping results. Generally, when you click on a

REPORT · WHEN · Search Engine RoundtableOPEN STORY
30 Sept
Google Tests Sponsored Products Grid That Looks Like The Organic Product Grid

Google is testing making the sponsored products search results block or grid look more like the organic products/shopping grid. Instead of showing a long carousel of products

REPORT · WHAT · Search Engine RoundtableOPEN STORY
14 Sept
Google Search Tests Blue More Link In Shopping Results

Google is testing a blue background color on the "More" link within the product results in Google Search. The link is normally just a basic "more" link with no prominence or color

REPORT · HOW · Search Engine RoundtableOPEN STORY
15 Jul
Google Confirms Testing Hide Sponsored Products In Shopping Results

Google has confirmed that it is testing the hide and show sponsored results within the Google Shopping search results interface. Google launched the hide/show sponsored results in

REPORT · WHAT · Search Engine RoundtableOPEN STORY
1 Oct
Google Search Tests 3 Products In Grid That Expands To More

Google is testing showing three products in the more products grid within Google Search. In some tests, the grid can expand to show four or five or so products across or downsize

REPORT · WHAT · Search Engine RoundtableOPEN STORY
Sources
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