Google Shopping Results Tests Linking Directly To Merchant Site

Google is now testing linking the product and shopping results within Google Search directly to the merchant or retailer website. This is instead of Google opening the side panel

Google is testing making the sponsored products search results block or grid look more like the organic products/shopping grid. Instead of showing a long carousel of products

Google has confirmed that it is testing the hide and show sponsored results within the Google Shopping search results interface. Google launched the hide/show sponsored results in

Google is testing a blue background color on the "More" link within the product results in Google Search. The link is normally just a basic "more" link with no prominence or color

Google is testing a large "Visit site" button on the sponsored results, the Google Ads, within the Google Search results. Google has done this before for organic sitelinks and map