Google Ads Tests Blue Hyperlinks In Ad Descriptions

Google is testing adding keyword-rich anchor text hyperlinks to the ad descriptions in the sponsored results within Google Search. Clicking on the link takes you to the same ad

Google is testing a blue background color on the "More" link within the product results in Google Search. The link is normally just a basic "more" link with no prominence or color

Google Search is testing placing a title above the sitelinks for the sponsored results, the title says "more from [advertiser name goes here]." I think it makes it super clear

Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing

Google seems to be testing new "top pages" links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled "Top pages."

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI

Google is testing using a dotted underline and a shaded URL for the search result snippet's URL. Yesterday, we covered how Google was testing a blue dotted underline for sitelinks

Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.